I’d like to be honest here – marketing tactics are almost always geared towards boosting conversions. Whether it is the content, design, page loading speed… all these should work in your favor to make your business successful and to make it monetize.
Since the market got so saturated with offers you want to deploy the best and most effective campaign in order to get the ball rolling.
Responsive websites became de rigueur in the aftermath of “Mobilegeddon”, Google’s 2015 algorithm update that gave preference to sites that perform well on mobile devices.
Businesses around the globe began scrambling for a way to make their websites relevant to the billion or so new mobile users who didn’t own a PC but spent most of their waking lives online.
Almost by default responsive became the weapon of choice. But as with most things related to the digital domain, the hegemony of responsive websites was destined to be short-lived and today it’s slowly but surely giving way to adaptive websites.
Adaptive VS Responsive: Dawn of Confusion
There’s no point any more in asking yourself if mobile marketing is important or not. After comScore’s report of mobile users VS desktop users the question actually became: how to optimize everything to different types of mobile devices and customer’s preferences.
People often confuse the two and it’s understandable since the differences are subtle. In fact the term “adaptive” itself is actually a bit of a misnomer since the webpage is not really “adapting” to the user’s device.
What’s actually happening is that a script is sniffing out what device the visitor is using and then calling up a version of the website that is most compatible with that device.
Typically, each different ‘version’ of the site consists of a template optimized for a specific device which pulls its content out of one or more databases.
Access the site using a Galaxy s6 and you get template C. Access the site using an iPad mini with an 8” screen and you get template B.
The bottom line is that there may be dozens of different templates and different users may not only see different layouts but different content offerings too, depending on their device and how it’s configured.
Loading Time Is What Made Your Business Fail!
It may seem to some that the difference between responsive websites and adaptive websites comes down to little more than a single letter in an acronym. But it’s far more involved than that.
First of all, adaptive websites along with all the content are already optimized for the target device and, therefore, they’re going to load faster, and loading time is the Holy Grail of online engagement.
Whereas 10 years ago the average web surfer allowed 8 seconds for a page to load before exiting, today that is down to about 3 seconds or less…
The Next Step Of Web Evolution: Adaptively
Force visitors to wait while your website goes through its responsive contortions and you’re likely to lose a significant portion of those visitors.
Beyond simple loading time and optimization for different devices however, there are a slew of other benefits to be had from Adaptively including:
● Enhanced User Experience:
With adaptive websites, nothing is wasted. Only those assets relevant to the specific device and user in question are transferred.
This provides the opportunity to tailor the experience more closely to the user’s preferences and their device capabilities which in essence allows you to market to individuals without lifting a finger.
Smart triggers allow the creation and delivery of a finely tuned, intuitive, super-fast loading experience.
● Leverage the 5 Stages Of Awareness
There are numerous marketing techniques that are just created to boost your conversion rate. But to understand truly what your customer wants, you have to know about how they feel about things at a certain moment.
As you’ve probably heard about 5 Stages of Awareness, you are at the point of realization that the goal should be making the visitors go through them until they finally convert.
Adaptively’s main goal is to help your websites convert more visitors by personalizing and adapting your site on the fly based on the stage of awareness of the visitor.
Only when visitors are at the 5th stage of awareness is when they will convert at a maximum rate.
To get there you need to talk to your visitors differently based on where they are at.
● Smart triggers + browsing behavioral analysis
Our platform uses smart triggers in combination with browsing behavioral analysis to determine which content is best to serve your visitors.
This is the secret powerful solution to converting each and every visitor on the website into a customer, and hopefully into a recurring one.
● Website Personalization
If you are running your own business, looking up for ways to optimize your site for better conversions is probably #1 goal.
Adaptive websites strongly move to more advanced conversion optimization by adapting to each visitor on the go as an outcome of numerous smart triggers from their searching history.
● Reaching the Broadest Possible Audience:
While it’s normal for all the business owners to focus mainly on the sale, it’s extremely important to understand that your customers are just a scattered across the field and you’ll need to herd them through the right gates.
By optimizing your content, design and different sections of your website to your customer’s preference you will be able to enjoy the broadest possible audience.
● It Is Time and Cost-Efficient
Creating multiple variations of your site for each target group sub segment is really – a TON of work. Naturally, it is a ton of money too.
We are also practicing business transparency in all we do, revealing all of the little steps we make during our $100M journey as well as the numbers, reports and regrets too – which we believe are the most important part of any up and running business!