If you are an online marketer your eyes probably popped out upon reading the word. We hear ya! This is why we have made it our mission to help struggling business owners as much as we can. Following the detailed guides on how to Build Your Next Information Product In 4 Hours, and how to Create Your High Converting Multiple Step Funnels, now we offer you our insights on yet another crucial topic: how to skyrocket your traffic for free.
Read along to see why social media is important for your online business and how to increase traffic using social syndication. And read carefully, because in this blog post we will reveal the best way to syndicate your web content with minimum effort for maximum results.
The Importance of Free Traffic
Before delving deeper into the subject, it’s important to know what free traffic means for your online business. It’s simple. Once you get a strong following base, you can use your traffic to profit in your business. Regardless of whether you’re promoting a sales page, a product, or a membership. Loyal followers are easier to convince on any of your future endeavors. And more often than not, a loyal social media follower becomes a loyal buyer.
The Power of Social Media
The days when making your morning coffee was the very first thing you did upon waking up, are over. Nowadays, as soon as we open our eyes, we open our cell phones. And no sooner had we dismissed the alarm than we checked our Facebook, Instagram, or Twitter accounts. This speaks volumes of how important social media is for people in general. But it is even more important for marketers.
Why? We can name at least 3 reasons.
- Relationship building
Social media is a great place to build a real relationship with your customers. Take the time to reply to comments, retweet tweets, and heart instagram photos. People will feel privileged that you did so. But more than that, if consumers think you care about them, they will choose you over your competition any day. Also, pay attention to your users’ status updates, their check-ins, their liked pages. This will help you adjust your marketing strategy to fit their needs.
- Solving problems on the spot
Social media is not only a place where people will show how much they LIKE you. It is also the place where consumers can tell you if there’s a problem with your service or product. And this is a good thing. Instead of entertaining the illusion that everything’s perfect, you will get first-hand feedback on what doesn’t work well. With that, you will get the chance to fix things right away and show consumers you value their input.
- Increasing brand recognition
A strong social media presence will positively affect your brand recognition. If a potential customer sees your brand on their newsfeed, they are more likely to buy your product later on. And let’s face it, people are more likely to trust brands with 10k followers than those with 100. Well, this is where syndication comes to play. The more networks you are on, the higher the chance to get recognized.
What is Social Media Syndication?
Social media syndication is the process of sharing your content through all social media platforms with the aim of getting exposure and generating leads. The more social media accounts post links back to your site, the better. Moreover, the influence of the posting social media account is also very important. The higher the influence, the more times your content will be shared, retweeted, pinned etc. So, if you want your page to rank high on google, you need two things: quality social signals and legit backlinks.
The likes, shares, pins, and views that people place on social media are perceived as social signals by search engines. These activities indicate that your brand is being talked about, thus contributing to your page’s organic search ranking. Search engines view social signals as another form of citation, like backlinks. This is easy: if people talk about you, it means you are important.
A backlink is a link that one website uses to mention another website. These links can also be referred to as hyperlinks, incoming links, or inbound links. No matter what they’re called, what is of great importance is for them to come from quality sites, and be contextual. This means that if your site is about healthy living, and you are creating links from other niche sites about fashion, these links will be of no use. Or, if your links come from sites that have just started out, then they are no good. So it is crucial for your links to come from relevant and authoritative sites.
Manually Posting on Social Media
One way to go about is do the entire syndication process manually. This means that you will have to come up with your original content, post it to your blog and then segment it. As soon as you’ve done this, send the pieces of each article to your friends and family asking them to share the segments on their social media accounts. Mind you, the segments should contain a link going back to the full article on your website, otherwise it will all be in vain.
Since social media is an inextricable part of our daily routine, when it comes to posting on it we all know the drill. But for illustration, let’s see how manual posting on the 5 most popular social media platforms is done.
You go to your “What’s on your mind?” box and type what’s on your mind. You can select whether you’d like to post a song, a blog post, or a video. Then you browse through your files and attach the desired one. If you’d like to post an external link, then you copy the link you’d like to share and paste it into your “What’s on your mind?” box.
In the context of a blog post – Open your blog’s home page and scroll through the posts to locate the one you want to share on Facebook. Once you’ve opened that specific blog post, highlight and copy the page URL. Next, go to your Facebook account, click the “compose a post” box and paste the blog post URL link there. Press the “Enter” key on your computer keyboard and Facebook will detect the link and display the post’s title, link address, and the first couple of sentences of the post. If your post contains a featured image, Facebook will also display that image. Go to the audience selector button and make the post public for it to be seen y as many people as possible. Finally, click the “Post” button and you are good to go.
The “compose a tweet” box at the top of your Home timeline is where you type your tweet. Alternatively, click the “Tweet” button and select what you’d like to tweet. Photos, GIFs, videos, blog posts you can tweet anything to your profile.
In the context of a blog post – Again, click the “Tweet” button to create a new tweet. Type your new post followed by the headline of the blog post. Use hashtags for the most popular words in the post and finally paste a shortened version of your blog post’s link. Do bear in mind though, the whole tweet should be no longer than 110 characters (including the shortened link), so that people can retweet it.
With Instagram you click the plus button, select the photo or video you’d like to upload, click next, add a filter, add a description and click share.
In the context of a blog post – First of all, you have to make sure your featured image has a minimum pixel size of 640px x 640px. Another important thing is choosing your description words wisely. You want to tickle your audience’s fancy and make them want to read your full blog post. For this, you will have to add a shortened link from your blog post to your Instagram profile (use bit.ly to shorten your link). For the actual uploading, click the plus button and upload your image to Instagram, use a filter you like. Add the description you chose and make sure to include [link in profile] in it to let your followers know they can read your blog post. (Remember to add the blog post link in your profile).
Pinterest – Click the plus sign at the bottom right corner of Pinterest and click “Upload a Pin”. To save an image from your computer click choose Image and attach the file. Pick a board for the pin, add a description and click save.
In the context of a blog post – Like Instagram, Pinterest is all about the image for your blog post pin. A compelling image will encourage people to share your post. This one, of course, can be the same image you have set as a featured image on your blog post. Another very important feature is creating the pin description. It appears every time someone pins your post directly from your blog. A crucial thing with Pinterest is to add the “Pin It” button to allow blog visitors to easily pin your blog post. The downfall to this is you must add the “Pin It” button to each blog post, a time consuming but very important task.
Click the “Compose” button at the bottom right to type your post. If you want to share a photo, click “Photos” and if you wish to share a link, click “Insert link”. Next, choose whether you’d like to share your post with a person, a Collection, a Community, or a circle. In the end, click “Post” and that’s it.
In the context of a blog post – To use Google+ for your blog posts, you first have to sign in to Blogger. Click the “Down arrow” in the top left and select the blog to update. In the left menu, go to “Settings” and click “Posts, comments, and sharing”. Next, choose which Google+ profile to share your blog with. In the top right, click “Save settings”. To share a blog post click “Share” under the post you want to share with Google+. Finally, click “Save settings” and your blog post is ready to be shared.
Pretty simple, but time consuming. If it took you 10 minutes to read this, then imagine how much time will it take you actually doing it. And what if you had to do this every day all day long? Not so much fun right? The thing with social media is you have to be available 24/7. Engaging in discussions with your customers and keeping them entertained is crucial. But, to do so, you’ll have to hire people to work in three shifts and that’s a bit extreme. Fortunately, MixBloom provides a hands-on service without a price tag. I recently spoke to the owner, and they seem to be working on some cool things for YOUR social media. This way, you get matched with a dedicated Social Media Manager who does all the work for you. You can rely on them to scale your social media content production.
The Best Way to Do It
Well, from the above said you can conclude we are fans of the automated process. Because doing SEO the right way can take months to see even a little result. It takes hours to manually share your content across the top social websites to get those precious backlinks and social signals. And if that’s not enough, each backlink needs to be carefully syndicated to avoid red flags from Google.
The red flags here are in fact black. They are what’s called a black hat SEO. This is any type of search engine optimization that manipulates the Google algorithm or goes against Google’s terms. Many SEO experts that offer you their services use some kind of automation to duplicate a real process and use bots as well. If Google notices any fishy move, you might get penalized and your website might even not be found at all.
So, instead of spending months to get enough backlinks and social signals to reach page #1 of Google, use SyndRanker! It is really the best way to do it! It offers lots of quality social signals and legit backlinks that will help you dominate Google. All the free and targeted traffic you desire is only a click away. And, this is not even the best part.The best thing about this brand new cloud app is if it doesn’t deliver, you don’t have to pay a dime for it. Pretty great, right?